The threat of the 'render' cultureI'm very interested in know your opinion about this article.
The new technologies have brought facilities and new ways of expression among people, especially among the newest (and most affected by overexposure of contents) generation, that, coupled with a lack of objectivity results in the deformation and abuse of artistic expression as a fuel to the ego and construction of the "netizen avatar", that character, that we are only when we face our computer screen.
In recent years, the field of the amateur digital graphic manipulation, have coined some terms that, omitting the original sense of the word, are now used as synonyms for creativity and performance within groups of people seeking the admiration through unauthorized editing of the artwork of others. Some of these terms are:
"Render" Although the original meaning of this word, it is used to describe artworks to which they have removed the background (and in 99 % of cases the author's signature) to give emphasis